Since the launch, we wanted to convey original and real messages that would reach the heart of consumers and communities in Bucharest.
The Cocor MediaChannel is an innovative and creative medium, ready to respond to the needs of our customers.
This was the reason why we chose a multimedia approach from the very beginning, namely, in addition to the OOH LED panels, the possibility to connect in real time to the virtual environment.
Thus, the B screen can connect in real time to any online page, from Facebook and Instagram, to other specific websites, via the streaming service. This feature helps to run ATL+BTL campaigns.
Examples
Brands such as Heineken, Apa Nova, Sephora, Nivea, Coca-Cola or KFC have chosen to creatively communicate anniversaries or special events with Cocor MediaChannel: from tennis matches to World Cup sponsorship.
Heineken
Apa Nova
KFC
Radio Zu
BCR Tenis
VIVA party
We are proud to have a successful collaboration with Coca-Cola, from 2014 until today!
Together with them, we have broadcast successful videos such as:
Euro 2016
"Say it with a Coke" - 2014
The Coca-Cola brand is internationally recognised for its unique campaigns and this spring our partners launched the “Catch the Coke” campaign.
The aim is to build loyalty with existing customers, but also to attract the Gen-Z audience.
The concept was created by Ogilvy France, with the aim of being entered in the Cannes Lions Awards.
As the campaign had to be visible, they requested a day of exclusivity (on 9 April), with our mediafacade only broadcasting this spot throughout the day.
Moreover, in the space around the Cocor MediaChannel, the brand also organized a BTL activation, where influencers encouraged passers-by to “catch the Coke”, offering prizes and many other surprises.
Passers-by who passed through the area in front of our screens were delighted with this project and participated with interest.
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